If you’ve read my blog for a bit, you might have realised that Pinterest is my favourite of all the social media platforms around. It’s fun, pretty and incredibly easy to use. It allows me to curate collections and have fun looking for new products and blog posts that I never would have found otherwise. It’s also been great for my blog and business. Here’s why Pinterest is worth my time and might be worth yours too.
It’s fun and easy to use
This might seem a silly reason to love Pinterest as a business, but in all truth there aren’t that many marketing channels that are really fun to use and make it easy for you to spend time there. It makes doing work fun and I could never complain about that. I can easily get my Pinterest time in whilst waiting for an appointment or when I’m cooking my lunch. I can even do a bit before I wind down for bed at night as the app is so user friendly. It makes what is really work, feel like play.
It helps me find my people
I pin a lot of content that I love and that goes well with my blog, as well as pinning my own content. In pinning these things that share my personality, other people who also like this kind of content follow along and many now read my blog because of it. They may never have found my blog without finding it through Pinterest. It’s one of the easiest ways to find people who are looking for what you have to offer.
It helped me find my blogging voice
Spending time on Pinterest has helped me to realise what I’m really interested in and what I’m passionate about. Before using Pinterest I never realised how much of a colour lover I am or that I really enjoy interior design ideas. It also helped me to really understand that there’s room for imperfections that are all about making memories. Sometimes it’s in seeing things that are picture perfect that we realise that it isn’t what we want and we can find our own happy medium.
It lets me play the role of curator
Now that I don’t only pin for me (I always keep my 142,000+ followers in mind) I really have fun with the role of curator of my boards. I like to think not only about what I like but also what else goes with what I have already pinned. I think about the people who follow me and what they might like based on what pins of mine have been popular. I find a lot of joy in finding great pins that work really well in my boards and especially when they show off my love of colour. It’s fun to share great stuff.
It gives me inspiration for my blog
Sometimes when I’m pinning I think of a post that would fit perfectly into one of my boards or I see a topic that I’d love to add my voice to. It also reminds me to take better quality photos and put time and effort into what the post will be called so that it’s easy to find and a great pin to pin.
It brings in opportunities
This year my Pinterest follower numbers have exploded from 16,000 at the beginning of January to over 142,000 today. This has been great for bringing in new readers to the blog and has given me opportunities that I never thought possible. I have to say, it still gives me a thrill to see when people have repinned (shared) my pins with their own followers. Some pins have been repinned over 2000 times (and one over 10,000 times), and it’s just amazing to think of how many people that my posts have reached.
I’m grateful for every one of my readers and I love that so many new people have been able to find my blog thanks to my presence on Pinterest. It’s been an excellent platform for me and I am looking forward to using it even more in 2015.
If you’re interested in learning how to harness Pinterest for your blog or creative business registration for Practical Pinning, my online course with Megan Auman, is now open for earlybird registration. Head over to find out more and sign up.
Class starts January 26, 2015 and earlybird ends December 29, 2014. Hop to it! x